90% of clicks on the first 3 links
As part of a strategy for search engine optimization (SEO), it is interesting to know the CTR according to the positions which vary somewhat from what you can find on the SEM. Here are the results valid on Google.fr:
Position 1: CTR 36%
Position 2: click-through rate of 33%
Position 3: click through rate of 21%
The first 3 links represent 90% of the clicks. For the first 5 results, the average click through rate is 23%.
These figures, provided by the Google Webmaster Tools show that these results are quite similar to U.S. figures proof ?that the SEO work is essential to grab and share a sufficient hearing.
Fortunately, experts at PumpUp are available to work on your SEO strategy and turn your visitors into customers!
Source: Synodiance [Click Rate SEO Study]